Why You?
Discover where your difference lies
A focused strategic review designed to answer the question: Why should someone choose you?
Most businesses know they’re good at what they do.
The harder question is why should someone choose you?
If your answer sounds much like your competitors’, you don’t necessarily have a marketing problem
— you have a difference problem.
At Elastic Brand, we uncover what genuinely makes your business different, then turn that difference into clear, compelling language and creative expression that gives people a reason to choose you.
Find your difference. Make it matter.
YAPPIE BRAND ARCHITECTURE, LANGUAGE, BRAND NAME AND BRAND DESIGN
ROD & SPUR
LOGO + BRANDING
CLM SLEEP CO. BRAND ARCHITECTURE, LANGUAGE AND BRAND DESIGN
T25 BRAND ARCHITECTURE, LANGUAGE AND BRAND DESIGN
PETER SHEARER MENSWEAR
OUTDOOR ADVERTISING
AOBC BRAND LANGUAGE AND DESIGN
PODDIY
BRAND, BRANDING, COLLATERAL + WEBSITE DESIGN
KAIDE REAL ESTATE BRAND ARCHITECTURE, LANGUAGE AND BRANDING + STATIONERY, COLLATERAL AND STYLE GUIDE
MEALS ON WHEELS SA
WEBSITE DESIGN
ALTFIVE
BRAND ARCHITECTURE, LANGUAGE AND BRANDING + STATIONERY, COLLATERAL AND STYLE GUIDE
ORCHARD LANE
LOGO + BRANDING
MURRAY PEST CONTROL
TV COMMERCIALS
Who we are
Our people
We are a collective of creative and strategic marketing professionals led by Elastic Brand’s founder, Richard Miller.
Our structure is flexible (hence the name!) meaning you are always guaranteed to get the best suited and highly skilled person working closely with you on any project.
Why us?
Would being in business and making money be easier if you didn’t have any competitors?
Profit margins would increase, you wouldn’t need to discount and you would be selling to people that genuinely engage with your product and brand, right?
That’s what we can do for your business.
How we do it
We challenge normal thinking and focus on outcomes to make you and your business stand out so far from the pack, it effectively has no competitors.
Based on our proprietary BrandArc® 9 Step Brand Builder, we take a collaborative approach, ask meaningful questions and dig deep to find the uniqueness in your brand.
Then we write language, create content and strategically plan ‘go to market’ communications with a focus on efficient and effective results.
What we deliver
Innovative brand architecture and language, creative design and content, strategic sales and marketing coaching and presentation performance training. Download the “The 9 Step Brand Builder” HERE
The ‘9 Step Brand Builder’
Based on decades of business and marketing experience, this ultimate ‘guide to building brands’ contains all the tools you will need to write your own architecture, language and strategy.
Applying the ‘5 Whys’ method and in easy-to-follow guided steps, we will show you how to:
Summarise the past and strategise the future – The Foundation
Define your audience and unique key selling points – The Framework
Craft engaging language and marketing messages – The Face
Build a targeted and efficient marketing strategy – The Brand Consumer Journey
The 9 Step Brand Builder – an Introduction to the BrandArc®: it could help turn your business into a multimillion-dollar competition-crushing brand.
